Independent guides, made in Singapore

About Us

Who We Are

Having a lot to choose from is great! But it can be a real drag to have to choose from so many, especially when there isn’t a whole lot of time and your hard-earned dollars are on the line. At Singareviews, we make it easier for you to make that choice — not by choosing for you, but by getting your options together and doing some smart side-by-side’s. We don’t push what we think is the best choice, because we know that only you know what’s best for your budget and your circumstances.

What We do

We get out there to gather data on everything we can that we know can make a huge impact in your life–everything from where you eat, what you buy, where you bank, shop, go for a haircut–everything. We aggregate that data and put it together in a format that gives you, at a glance (or a casual read, if you’ve got the time), everything you need to know to make a smart, informed choice. We also do our best to let you in on what it’s like to experience a product or service before you actually pay for it, so that you go into every purchase you make with eyes wide open.

Our Team

Chloe Lim

Co-founder & Managing Editor

Chloe Lim, a vibrant woman in her early 30s, brings an undeniable passion for sports to Singareviews. Growing up immersed in the competitive world of athletics, Chloe developed a keen eye for excellence and a deep appreciation for the dedication it takes to excel in any field. After earning her degree in Marketing from the National University of Singapore and being part of NUS Overseas College(NOC), Chloe combined her love for sports with her knack for spotting outstanding businesses. Her goal-oriented nature and commitment to quality have made her a driving force behind Singareviews’ mission to highlight the best sports-related businesses in Singapore. When she’s not reviewing gyms or sports equipment stores, Chloe can often be found on the tennis court or exploring Singapore’s scenic running trails.

Mohamed Alwin

Marketing Coordinator

Md Alwin, a seasoned Malay Singaporean in his late 30s, brings a unique perspective to Singareviews with his love for Halal food and culinary adventures. Having grown up surrounded by the rich flavors of Malay cuisine, Alwin developed a discerning palate and a passion for exploring the diverse food scene in Singapore. After completing his studies in Business Administration at Nanyang Technological University, Alwin embarked on a journey to celebrate and promote Halal-certified eateries and restaurants through Singareviews. His extensive knowledge of Halal food combined with his business acumen has positioned Singareviews as a go-to resource for food enthusiasts looking to discover authentic and delicious dining experiences across Singapore. Outside of work, Alwin enjoys cooking up new recipes at home and organizing food tasting events with friends and family.

Chong Toh Yong

Marketing Coordinator

Chong Toh Yong, a dynamic Singaporean Chinese in his early 30s, is the strategic mind behind Singareviews. With a background in Business Management from Singapore Management University, Toh Yong brings a wealth of expertise in entrepreneurship and strategic planning to the team. His analytical approach and meticulous attention to detail have been instrumental in shaping Singareviews into a trusted platform for consumers seeking reliable business recommendations. Beyond his role as a co-founder, Toh Yong is actively involved in fostering partnerships and expanding Singareviews’ reach within the business community. In his free time, he enjoys staying updated on market trends, mentoring aspiring entrepreneurs, and exploring new business ventures that align with Singareviews’ mission of connecting consumers with top-notch businesses in Singapore.

Featured In