Best CRM Software for Savvy Singaporean Enterprises

Table of Contents
What exactly is CRM software for?
Very simply, customer relationship management (CRM) software is meant to keep your customer data organised, making it easier for you to find, update, and use. It’s called “customer relationship management software” because it enables you to engage with customers and keep them loyal to you.
While this sounds simple enough, things become increasingly complex the larger your enterprise grows and the more customers you have — more so when you start segmenting your customers and having more customer interactions. Whether your customer communications involve email, appointment setting, or social media, having the best CRM tools can make it easier for you to do all this efficiently, even for small to medium-sized businesses with limited resources.
With all the different kinds of customer relationship management software out there flexing all these fancy project management features, it can be overwhelming to choose the best CRM system for you. Here’s a list of the best CRM software providers in Singapore to help you get started.
Clay
| Website | https://clay.earth/ |
| Contact Details | |
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Features |
AI Research Builder, AI Research Agent, Waterfall Enrichment, App Integrations |
Clay brings all your contacts together in one place and makes it easier than ever before to find them, get in touch, and meet up, making it ideal for personalized customer experiences. It automatically updates all contact information as well as makes it easier for you to remember appointments and even why you know people and what you did while you were together.
You can start using Clay for free and look forward to integrating it with many of your favourite apps including Notion, Zapier, Microsoft Outlook, and WhatsApp. Enthusiastic adopters have expressed their delight over its clean and simple UI and the way it acts as a “personal CRM”. However, the multiple integrations may take some time to get the hang of, and one or two of them are a bit glitchy. You will also only get to use the CRM integrations with the highest-priced plan. Users might find the cost a tad prohibitive, especially when they could also use a few more outreach templates.
Flavor
| Website | https://flavorcrm.com/ |
| Contact Details |
+65 6679 1003 info@flavorcrm.com |
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Features |
Features, Sessions and Scheduling, Payment, Reports and Analytics, Communication, Leads, Users and Instructors, Media Management |
Flavor boils down all the capabilities of its comprehensive solution to getting and managing leads, connecting with clients, streamlining payments, and in-depth reporting and analytics features. Lead management is a cinch with form integration, contact management, and team collaboration, allowing sales teams to connect with prospective customers, and later on, to send invoices. Reporting tools also make it easier to recognise the best-performing members of your sales teams and close more deals.
Additionally, Flavor CRM integrates with your go-to apps for accounting and invoicing such as Xero, Intuit Quickbooks, and Zoom, as well as Facebook Ads and LinkedIn ads. The Flavor app is mobile-friendly with an easy-to-use UI that keeps your users happy. Having a strong focus on providing a standout end-to-end customer experience, this CRM software company has a robust client base comprising mostly education-related clients such as Nanyang Educational Consultancy, Etann Consultants, Kindermusik, and EduFront Learning Centre.
GO-Globe
| Website | |
| Contact Details | |
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Features |
Sales Management, Expense and Financial Management, Lead Management, Analytics and Reporting |
GO-Globe offers robust CRM software as part of its comprehensive suite of solutions which include Web Development, E-Commerce, and Consultancy. With a strong focus on ROI for their clients, GO-Globe has over 460 clients including major corporations such as AstraZeneca, LG, Mitsubishi, Shell, Rolex, Dun & Bradstreet, and Saatchi & Saatchi. They do, however, work with enterprises of any size, customising their solutions to your industry to help you improve your bottom line, shorten your learning curve, and boost conversions for your business.
Their CRM solutions automate tasks that are part of your sales pipelines such as compiling customer data, lead tracking, invoicing, and payments. They also make it easier for you to monitor your financial business processes such as budgeting, managing expenses, and preparing financial reports. GO-Globe likewise offers multiple investment packages which start at US$ 4,000 as well as custom-built solutions which allow you to specify your features, budget range, and payment options.
Multiable
| Website | https://multiable.com.sg/ |
| Contact Details |
+65 65378749 |
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Features |
Chain Store Management, Membership / Customer Loyalty Management, Promotion Management, Store Value, Reward Points Management, Payment Solutions, E-Commerce Real-Time Integration, Business Intelligence, Mobile App, ERP Integration |
Multiable has a team of over 300 IT specialists with over 30 years of experience serving 6,000 enterprise clients all across Asia. Their aiM18 CRM system is all about customisation, marketing automation, and AI. Powered by Hong Kong technology, its extensive features are highly adaptable to various industries, including Import Export Trading, Automotive, Chemicals, Manufacturing, Clothing and Textile, Healthcare, Real Estate, and Retail. Multiable aiM18 also provides insights that help you build strong customer relationships and facilitate customer retention.
Examples of its CRM functionality for customer loyalty include membership portals and promotions, birthday promotions, and cross-brand VIP management. For business intelligence, Multiable aiM18 offers key features such as customizable dashboards and in-depth analyses of your sales teams, profits, promotions, and payment methods. These CRM solutions are covered by the Enterprise Development Grant or EDG, and Multiable’s team has helped clients apply for and receive this grant to be able to use their customer relationship management software.
Oracle
| Website | https://www.oracle.com/sg/ |
| Contact Details | |
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Features |
Marketing Automation, Campaign Management, Customer Loyalty and Engagement, Customer Data Platform, Behavioural Intelligence |
Oracle has led innovations that streamline operations to enhance business performance for more than 40 years. They have the distinction of developing the first autonomous database on the planet, as well as the most extensive range of AI-driven cloud apps in the business. Oracle Customer Experience or CX, their customer relationship management (CRM) system, has solutions for Marketing, Sales, Service, and CX analytics. Ready to integrate with your existing tech stack, Oracle CX is pre-built but totally configurable to best suit your organisation’s needs.
Probably the best thing about Oracle’s CRM software is how it’s enabling businesses to enhance team collaboration, mimicking the business operations setup of having marketing and sales teams working together with customer service all in one office space. Each member of your team will be able to observe customer engagement and use that customer behavior data to provide the kind of experiences that boost customer satisfaction and strengthen customer relationships.
Pepper Cloud
| Website | https://peppercloud.com/ |
| Contact Details |
+65 9751 0475 |
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Features |
WhatsApp CRM, Sales Management, Security, Assist AI, Lead Management, Integrations, Multichannel Communication, Analytics, Inbox |
Pepper Cloud aims to give SMEs all the advantages of higher-end CRM software by making key features more accessible, more so with the help of local government grants. They provide a visual sales pipeline and sales pipeline management to streamline operations for sales reps through integration with channels including WhatsApp, Telegram, Facebook, and Instagram. They also provide workflow automation to help manage tasks like follow-ups, email tracking, and monitoring other customer interactions.
Businesses will also find it easy to integrate their other third-party tools such as Xero, Intuit Quickbooks, and Zoom. Other key features include advanced analytics, sales forecasting, and visual dashboards, enabling businesses to analyse their marketing campaigns and beef up their sales strategy. Pepper Cloud’s AI assistance features also boost sales force automation and team productivity by managing customer interactions and helping to streamline processes. As a CRM tool, Pepper Cloud is also fully customisable with a user-friendly interface that sales teams will love to use.
Sage
| Website | https://www.sage.com/en-sg/ |
| Contact Details |
+65 800 852 8385 |
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Features |
Customer Data, Workflow Automation, Cloud Based CRM Solutions, Customer Service, Advanced Analytics, Sales Performance Reports, Lead Management |
Sage, perhaps best known for their accounting and payroll solutions, has their own brand of cloud-based customer relationship management software. This anytime, anywhere access to key features like centralised, secure, and up-to-date customer details, and automated order processing, sales forecasting, and other sales processes enables sales teams to better manage customer relationships. It likewise enables them to work more efficiently by avoiding unnecessary duplication of tasks.
Sage drives your business growth by making it easier for you to derive insights from how well your customer service, marketing, and sales teams are doing against performance benchmarks. This, in turn, enables you to come up with better customer management strategies, boost your retention rate, and outpace your competitors. Sage clients have also experienced improved prospecting and selling which have contributed to increased revenue. You will have the option of choosing the fully integrated Sage CRM, or individual Sage Marketing, Services, or Sales modules that you need.
Solid Performers
| Website | https://solidperformers.com/ |
| Contact Details | |
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Features |
Automations, Integrations, Data Access Restriction, One Click Convert, 360° Lead Overview, Document Management, Daily Checklist, Quick Access Templates, Pros, Custom Report, Custom Dashboard, API & Web Hooks, Module Builder, Lead Scoring, Zapier Connect |
Solid Performers is an award-winning CRM software company focused on providing highly affordable sales automation and pipeline management for Singaporean businesses. They aim to automate repetitive tasks through workflow automation as well as automating contact management and other sales processes, helping to manage leads and close deals faster. Specific examples of how they can help include moving Facebook leads to your CRM, notifications for new leads as they come in on WhatsApp, one-click data transfers between modules, and automated reminders and follow-ups.
Solid Performers also offers set-and-forget lead nurturing, multiple sales automation workflows, pipeline management and forecasting, and centralised management for all your leads. Businesses considering this CRM, however, ought to know that they don’t encourage refunds, which is why they offer a free seven-day trial. They do offer flexible monthly payment options, though, and will not badger you into taking on an annual subscription. They also have one-time costs for set-up and training, integrations, and white labelling for web apps.
Star CRM
| Website | https://www.starcrm.com.sg/ |
| Contact Details |
+65 6303 2679 info@starcrm.com.sg |
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Features |
Loyalty Marketing, Telemarketing, Data & Analytics, Digital Marketing |
Star CRM has an over 20-year track record serving an impressive client base that includes Shell, Pfizer, Philips, FedEx, Pan Pacific Hotels, Honeywell, Microsoft, CIMB Bank, and Lexus. They offer 14 CRM Solutions under their STARDriver brand which cover management for sales, events, campaigns, customer loyalty, and employees. Their many accolades include recognition from Frost & Sullivan in Malaysia and APAC CIO Outlook as the best CRM cloud vendor. They’ve also won multiple tenders against bigger CRM software companies thanks to their marketing, technology, and data mastery.
To get down to details, Star CRM helps to manage customer relationships, enabling businesses to facilitate customer engagement as they upsell, cross-sell, and encourage customer loyalty. They likewise provide solutions for automating business operations such as telemarketing, customer service, data gathering and analytics, and digital marketing campaigns. As shown in multiple case studies, clients love Star CRM for their strategic approach, hands-on management, agility, flexibility, and being results-oriented.
Tigernix
| Website | https://www.tigernix.com/ |
| Contact Details |
+(65) 6760 6647 info@tigernix.com |
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Features |
Single Platform for Internal Process Management, Sales Force Automation, On-Premise CRM, Customisable Software Features, CRM Call Centre, Business Intelligence CRM, iPad CRM Supported |
Tigernix has served clients in more than 30 verticals in Australia, Indonesia, Malaysia, and Sri Lanka out of its Singapore headquarters for more than 15 years. Their CRM software system forms part of their extensive range of enterprise solutions which includes Education, Non-Profit, Asset Management, and Wholesale and Retail. Specially designed for small to medium-sized businesses, their CRM software focuses on having a user-friendly interface and customer engagement while cutting costs and completing sales processes successfully.
The Tigernix CRM is also designed with a view to scalability and delivering maximum ROI, as the company knows that your business requirements will become more complex as you grow. Apart from consultancy services, Tigernix also offers training for the teams who will be using their CRM software, making sure that your team members master the ins and outs of each CRM tool. Their learning management system not only ensures that your team learns quickly and efficiently but also optimises cost-efficiency in the long run.
FAQs
There are four kinds of CRM, although many solutions such as the Monday Sales CRM and Zoho CRM usually consolidate one or more of these kinds:
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Analytical CRMs gather and process data, enabling businesses to gain and leverage customer insights
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Collaborative CRMs allow sales teams, marketing teams, and all other teams to communicate and share files and data
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Operational CRMs streamline operations by automating repetitive tasks in contact management
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Strategic CRMs take care of creating customer segments and nurturing brand loyalty and engagement
Consider the size of your own business as well as that of your clients, as well as who on your team will be using the CRM and whether they will need training to use it. Consider ease of use which includes migrating all your data to the CRM as well as data security, system maintenance, and how easily you’ll be able to integrate your existing tools and apps with it for a seamless user experience. Of course, you should also make sure the CRM has all the functionality and features your business processes need.
3. How much will it cost my business to get a CRM system?While there are CRMs that will let you get started with a free plan, it may be better to think ahead to the time when you will have to start taking a paid package or subscription. (By which time, you may not feel so much like switching or canvassing for a new CRM again.) Costs can be as low as about SG$7 per user per month, to as high as SG$25 per user per month. Other plans can cost as much as SG$800 per month for as many users as you need. The cost of CRMs from providers like GO-Globe above can also run into the thousands.
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About the author
Chong Toh Yong · Business & Finance Editor
Toh Yong covers finance, marketing, and B2B services in Singapore — turning fine print and vendor pitches into clear, comparable recommendations.