Best Market Research Companies in Singapore
| # | Name | Best for |
|---|---|---|
| 1 | 2insights Research | International Expertise |
| 2 | Apeiron Market Research & Consulting | Local Insight |
| 3 | Asia Insight | Major Multinational Clients |
| 4 | Assembled | Qualitative Research |
| 5 | Axanteus Research | Wide Range of Service |
| 6 | B2B International Singapore | Wide Range of Industries |
| 7 | Forbes Research Pte Ltd | Asia-wide Coverage |
| 8 | Kadence | International Expertise |
| 9 | Milieu | Survey and Market Research Platform |
| 10 | SIS International Research & Strategy | — |
What do market research companies in Singapore do, exactly?
With millions of dollars spent on product development, marketing, and operations, an enterprise just can’t afford to base their business plans on mere guesswork or speculation. The role of the market research company is to provide the data that enterprises can use for setting their business objectives, creating their marketing strategies, and evaluating their performance. To be more specific, a market research agency collects data on a company’s target market and competitors, as well as its distributors and market conditions in general. Top market research companies also provide actionable insights that their clients can use to inform their business strategy and make sure that they stay relevant. An enterprise may commission a market research company to conduct market research on their behalf, or a market research agency may offer their research findings to local clients as well as international companies. Let’s take a look at the leading market research companies in Singapore and their respective research services.
2insights Research
Best for
- International Expertise
- Wide Range of Industries
- Cost-Effective
Contact Details:
Website:
Services:
Industries Served:
info@2insights.com
https://www.facebook.com/profile.php?id=100040265901018
https://www.linkedin.com/company/2insights/
2insights.com/market-research-company-in-singapore/
Research Services, Qualitative Research, Quantitative Research, Analytics and Reporting, Survey Programming, Consulting Services
Automotive, Animal Health, Banking and Financial, Chemicals, Consumer, Healthcare, Energy and Utilities, Food and Drinks, Government and Public Sector, Pharmaceuticals, Medical and Diagnostics, IT and Telecommunication
2insights Research is a UK-based provider of market research services around the world and right here in Singapore for companies across different industries. As a member of the European Society for Opinion and Market Research or ESOMAR, they adhere to standards set by ESOMAR and the International Chamber of Commerce or ICC. They also provide data collection services for Consumer Packaged Goods, Travel and Tourism, Retail Industries, and Media Publications.
Apeiron Market Research & Consulting
Best for
- Local Insight
- Cost-Effective
- Customised Service Offerings
Contact Details:
Website:
Services:
Industies Served:
+65 6909 7482 info@apeiron.sg
Market Research, Feasibility Studies & Business Expansion Strategy Consulting, Consumer Market Insights & Business Expansion Consulting, Business Consulting Services
Retail, Education, FMCG, HoReCa
Apeiron Market Research & Consulting is a Singapore-based marketing research company that serves local and international businesses in Singapore and South East Asia. As a member of the Largest Market Research Organization, they are committed to staying up to date with marketing research trends. They also serve the Manufacturing, Healthcare, Real Estate, and Tourism industries.
Asia Insight
Best for
- Major Multinational Clients
- Wide Range of Service
- International Expertise
Contact Details:
Website:
Services:
Industries Served:
+65 6735 3788 contact_us@asiainsight.com
Branding, Media, and Positioning; Customer Experience, Innovation, Performance Tracking, Growth Strategy, Tools
Automotive, E-Commerce / E-Business, Education and Training, Finance, Banking, and Insurance; FMCG, Food and Beverage, Government and Non-Profit, Healthcare, Wellness, and Pharmaceutical; Home Electronics / Durables, Industrial / Manufacturing, Luxury Goods, Retail, Technology, Telecommunications, Travel, Hospitality, and Leisure
Asia Insight has been providing market research and insights for renowned global brands such as Daimler, Hewlett Packard, KFC, Microsoft, and Singapore Inc. since 1996. They focus on building solid relationships with both new and long-term clients, and on adding value to each client with every research project. They also serve clients across South East Asia as well as Australia, New Zealand, Japan, China, Taiwan, and South Korea.
Assembled
Best for
- Qualitative Research
- Customer Reviews
- Cost-Effective
Contact Details:
Website:
Services:
Industries Served:
+65 8118 1048 felicia@assembled.sg
Focus Groups, Surveys, UX Tests
Luxury, B2B, Banking, Healthcare & Wellness, Retail
Assembled is a leading market research company that leverages focus groups as an innovative means of understanding consumers. They pride themselves on their access to market research participants such as C-suite, high net worth individuals, expats, private banking clients, and frequent flyers, as well as doctors, patients, influencers, mystery shoppers, and product testers.
Axanteus Research
Best for
- Wide Range of Service
- Wide Range of Industries
- International Expertise
Contact Details:
Website:
Services:
Industries Served:
contact@axanteusresearch.com (+65) 6332 6888
Concept Testing, Product Development, Product Testing and Product Optimisation, Usability Testing and User Experience Research, Pricing Research, New Market Research and Market Entry, Market Analysis, Competitive Analysis, Market Growth, Market Forecast, Consumer Analysis, Demand Measurement and Forecasting, Market Segmentation, Awareness Attitudes and Usage Research, Customer Satisfaction, Brand Positioning and Brand Equity, Advertising Testing, Media Research, Sales and Distribution Channel Analysis, Opinion Polling
Government, Beverage, Food, Education, Electronic Manufacturing Services, Personal Care Appliance, Electricity, Gaming, Finance, Events, Consumer, Healthcare / Pharma, Construction, E & E, Technology, Medical Devices, E-commerce, IT, Legal, Air Transport, Paint, Real Estate
Axanteus Research is based in Singapore and serves clients across Asia and Europe. As ESOMAR members, they abide by the ICC / ESOMAR International Code of Marketing and Social Research Practice as well as the Code of Standards & Ethics of the Insights Association. They likewise belong to the Market Research Society of Singapore.
B2B International Singapore
Best for
- Wide Range of Industries
- International Expertise
- Creative Data Visualisation
Contact Details:
Website:
Services:
Industries Served:
+65 6911 7788 singapore@b2binternational.com
b2binternational.com/contact-us/market-research-singapore/
Brand & Communications, Markets & Opportunities, Thought Leadership Research, Customer Research & Segmentation, Product, Proposition & Pricing; Research Services
Aerospace, Automotive, Chemicals, Construction, Education, Energy & Utilities, Engineering, Financial Services, Food & Drink, Government / Public Sector, Healthcare, Insurance & Risk Management, IT / Technology, Manufacturing / Industrial, Media & Advertising, Metals, Oil & Gas, Professional Services, Paper, Print & Packaging, Real Estate & Facility Management, Retail & Consumer, Telecoms, Transport & Logistics
B2B International is a full-service market research agency in Singapore that serves B2B clients around the world. As a dentsu company, they have access to data, creative & brand transformation, and performance media capabilities for B2B marketing.
Forbes Research Pte Ltd
Best for
- Asia-wide Coverage
- Wide Range of Services
- Trained Researchers & Consultants
Contact Details:
Website:
Services:
Industries Served:
+65 62502212 https://www.linkedin.com/company/forbes-research-pte-ltd/
Quantitative Research, Qualitative Research, Data Processing & Analysis, Opinion Surveys, Focus Groups, Mystery Shopper Audits, Customer Satisfaction Surveys, Employee Engagement Surveys, Advertising and Branding Studies, Awareness Knowledge Attitude Usage Research
Science & Research, Labour, Education, Legal, Transport, Health & Wellbeing, Security
Forbes has been a full-service market research company since 1984 with a strong focus on developing economies in the Asia Pacific. Led by award winning Managing Director Dr Chan Wai Ming, they believe market research informs business decisions such as product launches and investments.
Kadence
Best for
- International Expertise
- Major Multinational Clients
- Award Winning Agency in Singapore
Contact Details:
Website:
Services:
Industries Served:
Customer and Market Understanding, Online and Offline Fieldwork Services, New Product Development Research, Insight Activation, Brand and Advertising Research
Advertising, Agriculture, Animal Health, Automotive, B2B, Consumer Goods, E-Commerce, Financial Services, Food and Beverage, Kids and Youth, Media, Technology, Telecommunications
Kadence is a global market research agency with offices in Singapore, China, India, Japan, Indonesia, the Philippines, Thailand, Vietnam, the US, and the UK. During their 15 years of Asian experience and 30 years of experience worldwide, they have served some of the world’s leading global brands such as Bloomberg, Unilever, Arla, Samsung, Panasonic, Mars, Mitsubishi, and Discovery.
Milieu
Best for
- Survey and Market Research Platform
- Major Multinational Clients
- Award-Winning Agency
Contact Details:
Website:
Services:
Industries Served:
linkedin.com/company/milieuinsight/
Survey Platform, Real-Time Audience Profiling, Survey App, Market Research Services
FMCG, Sports Entertainment, Retail, F&B, Gaming, Martech, Finance, Logistics
Milieu is a leading market research agency in Singapore that develops powerful and scaleable survey software. They serve top global brands such as One, Schneider Electric, Twitch, Coca-Cola, Pepsico, Riot Games, Klook, HubSpot, dentsu, EY, and Ninja Van. The agency has also received multiple Market Research Agency of the Year awards from Campaign Asia and Marketing – Interactive.
SIS International Research & Strategy
Contact Details:
Website:
Services:
Industries Served:
sisinternational.com/coverage/market-research-asia/market-research-in-singapore/
AI Market Research, International Market Research, Focus Groups, Qualitative & Quantitative Research, Strategy Consulting, Taste Testing, Brand Consulting, Customer Satisfaction, Central Location Tests, Desk Research, Market Entry, Strategy Consulting, Sales Growth Consulting, Qualitative & Quantitative Research
B2B, Consumer, Food & Beverage, Healthcare, Industrial, Personal Care, Travel & Tourism, Construction, FinTech
SIS International Research & Strategy is based in the US with offices in Singapore and over 130 countries. Since 1984, the leading global brands they have served make up 70% of Fortune 500 companies, and include 3M, ABB, Ford Motor Company, Frito-Lay, General Electric, General Mills, General Motors, Price Waterhouse Coopers, and Proctor & Gamble.
HIGHLY RECOMMENDED FOR
- Round-the-clock Project Management
- Wide Range of Industries
- Major Multinational Clients
FAQs
Who uses the research done by market research companies in Singapore?Enterprises of any size that are looking to better understand consumers, monitor the activity of their competitors, and make well-informed business decisions can use the quality market research provided by these companies.
How do market research companies in Singapore collect their data?While online surveys are probably the data collection method you’re most familiar with, market research methods also include case studies, in depth interviews, and focus groups.
How is the data privacy of the respondents in Singapore market research projects protected?The Personal Data Protection Act or PDPA controls the use of personal data in Singapore, while agencies that abide by the ICC / ESOMAR International Code of Market and Social Research are bound by the Code’s data protection requirements. Very simply, these requirements stipulate that personal data collected must be for a specific purpose only, cannot be used for any other purpose, and cannot be retained for longer than necessary.