Top Market Research Companies in Singapore
Table of Contents
What do market research companies in Singapore do, exactly?
With millions of dollars spent on product development, marketing, and operations, an enterprise just can’t afford to base their business plans on mere guesswork or speculation. The role of the market research company is to provide the data that enterprises can use for setting their business objectives, creating their marketing strategies, and evaluating their performance. To be more specific, a market research agency collects data on a company’s target market and competitors, as well as its distributors and market conditions in general. Top market research companies also provide actionable insights that their clients can use to inform their business strategy and make sure that they stay relevant. An enterprise may commission a market research company to conduct market research on their behalf, or a market research agency may offer their research findings to local clients as well as international companies. Let’s take a look at the leading market research companies in Singapore and their respective research services.
1. 2insights Research
2. Apeiron Market Research & Consulting
3. Asia Insight
4. Assembled
5. Axanteus Research
6. B2B International Singapore
7. Forbes Research Pte Ltd
8. Kadence
9. Milieu
10. SIS International Research & Strategy
FAQs
Enterprises of any size that are looking to better understand consumers, monitor the activity of their competitors, and make well-informed business decisions can use the quality market research provided by these companies.
How do market research companies in Singapore collect their data?While online surveys are probably the data collection method you’re most familiar with, market research methods also include case studies, in depth interviews, and focus groups.
How is the data privacy of the respondents in Singapore market research projects protected?The Personal Data Protection Act or PDPA controls the use of personal data in Singapore, while agencies that abide by the ICC / ESOMAR International Code of Market and Social Research are bound by the Code’s data protection requirements. Very simply, these requirements stipulate that personal data collected must be for a specific purpose only, cannot be used for any other purpose, and cannot be retained for longer than necessary.
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About the author
Chong Toh Yong · Business & Finance Editor
Toh Yong covers finance, marketing, and B2B services in Singapore — turning fine print and vendor pitches into clear, comparable recommendations.